Marketing
Advertisements and promotions in Web2
Web users are not rewarded for marketing advertisement exposure.
Associated business and user data belong to social marketing cooperates.
Web users need efforts to establish trust towards a brand.
Ultimate centralized networks are dominated by big market players, leaving small and medium businesses (SMBs) struggling to survive.

Marketing by ‘X to Earn’ in Web3
Users earn rewards by participating in marketing activities.
Business and user data on marketing are transparent, building ‘zero trust’ for a brand.
Businesses can raise broader awareness of their brands to users, triggering users’ interests and sale conversions via gamification and reward incentives.
There are no intermediate marketing corporates involved in this process, establishing direct connections between businesses and users.
Businesses and users can form stronger bonds and more trust via value sharing.
The nature of decentralization enables SMBs to easily participate in this process with no barrier.